The "Logic"

The "Logic" behind the LogicalOne putter is about identifying the relationships (the hole, the ball and the putter) on the putting surface while putting. Alignment is crucial in the game of golf and while watching my son one day while he was playing a round of "mini-golf" in the Fall of 2004, I thought that there had to be a more logical way to align a putt. I then started focusing on people on the golf courses and how they addressed putts, alignment in specific, and noticed many people had the same issue as myself and as what I noticed with my son. That led me to start developing a concept, which basically created the design, based off of what I was seeing. What I was seeing was very "Logical".

To represent the relationships and to aid in alignment I uniquely, but simply, designed the top of the putter head with alignment lines that represent the width of the hole, the width of the ball and the center of the head. Lines are the most basic and understandable geometric shape and provide the essential element for motion across a visual space and has a definite purpose in direction. These alignment lines are also all on the same level so the eyes are not having to adjust/adapt to multiple levels for alignment. The alignment lines are tiered toward the back of the putter head with the center line being the longest. When standing over a putt, the alignment lines make it very easy to coordinate your body and the putter together so that both are aligned properly to the target, whether that is the hole or a spot on the putting surface you picked out during your "read". The putter head is center shafted, just inside the center alignment line. A "3-Bend" type of shaft to create proper offset and lie angle, as well as offering flexibility, will be used..

The size and shape of the putter head form around the alignment lines to create that natural eye flow from target to ball to putter or from putter to ball to target. Everything flows and aligns nicely. The size promotes confidence and the weight corresponds well with not being too heavy or too light (around 366 grams). The feel of the putter head is quite balanced with good feedback to the hands while providing firmness of a positive stroke. "Lag" putting and putting from around/off the green is accommodated quite nicely. The bottom of the putter is contoured so that fringe or semi-rough putting is smooth and unobtrusive when taking the putter back, while the radius (heel to toe and front to back) offers lie flexibility for ALL golfers. Another unique, but "Logical" feature. Overall, it is a very "classy" looking head with a touch of attitude (images do not do this thing justice).

The final touches placed on the putter include a tightly milled, nicely profiled face that is contrasting in color. The tightly milled face is so that no particles get "trapped" and there is consistent roll, time after time. The quality of this head is "pure"!!

Kelly and Kendric
Web Dx2 Golf